Green your Small Business: Easy Ways to Help the Environment at the Office
The Small Business Administration says that as many as 52 percent of Americans who work are employed by small businesses. But while you may be more or less familiar with small businesses, you may not realize the powerful effect the small business world has on your environment. Reducing the carbon footprint that small businesses have a part in doesn’t require fancy tools or big budgets. Instead, becoming more eco-friendly, even when working for or running a small business is simple and can help you accept a role in creating a more sustainable business. Follow these easy tips to help your business become increasingly environmentally friendly.
Use recycled paper – Simply using recycled paper for printed items can make a small dent in paper waste within your office.
Take advantage of technology – Advances in technology have made it possible to hold meetings with the click of the mouse or a simple conference call. Videoconferencing programs, like Skype, can help you spend less time traveling and more time on the task at hand.
Email – Emailing clients and customers with your monthly newsletter can whittle the time you spend proofing printing as well as reduce the costs that accompanying printing. In addition to being a great way to cut costs and become more efficient, email newsletters are easy to track and can reveal whether your efforts are successful by providing information about how many people read your newsletter and how many actually clicked through to your website or additional information.
If paper is necessary, recycle – In some instances, using paper for flyers or print material is necessary to achieve the results you desire. But while using paper may be important, reminding those who receive your correspondence to recycle the paper can be helpful in reducing waste.
Shop locally – Buying goods and using vendors that are local means you don’t have to pay the extra costs for shipping and also helps reduce pollution.
Take advantage of the internet – The internet gives you access to countless consumers who may want your goods or services. In addition to giving you access to consumers you may not normally be able to reach with your small business, it also saves time and money, without forcing consumers to have to drive to your location. Selling your products and services online can also give consumers 24/7 access to your company and brand and allow effective and cheap communication between you and your customers.
Use sustainable promotional goods – While it may seem tempting to buy cheap promotional products, like plastic water bottles, the resulting waste will not help your company once the good is tossed in the trash. Instead, promote your business with products that last and don’t end up in our landfills. Mugs or reusable water bottles will last longer and are better for the environment.
Use green office products – Many companies provide sustainable office products that can be just as effective in your office as their traditional counterparts. Seek green certified to insure the products you buy are actually green.
Try reusable and recycled envelopes – There are an array of reusable envelopes that can be effective for your marketing campaigns. Recycled post consumer content envelopes are also a great option for your direct mail items.
Be mindful of your transportation – When traveling for business; use a vehicle that gets good gas mileage. Public transportation and carpooling can also be a good option for you and your employees when viable.
List your products on green websites – Websites like GreenSeal.org and Goodguide.com are good resources for your company if you sell sustainable products or if you are particularly mindful of the green movement. They give other green-minded consumers and companies access to your business.
Promote green behavior – Promoting green behavior in your customers can be as simple as giving them some incentive to adopt healthy behaviors ad habits. Coupons and savings for those who volunteer within your community is just one way to help while promoting your business.
Encourage green behavior within – While promoting sustainable habits within your circle of consumers is vital, it can be even simpler to provoke such behavior among co-workers and employees.
Use recycled goods for shipping purposes – Shredded paper that may otherwise be thrown away can be the perfect barrier for the packages you send, saving money on shipping products while eliminating waste.
Look for green methods of printing – Printing is often unavoidable but can be done is a more green way by using eco-friendly printers and products to complete in house printing. Look on the web for green certified products and companies.
List your website – While you find yourself interested in other companies who try to adopt more environmentally friendly business practices, they are also seeking to work with like companies. List your website and information on green listings, which specifically highlights other green minded businesses.
Encourage feedback – Feedback from customers and potential customers can be helpful and offer powerful insight into improvement opportunities for your business and costs nothing at all. Yelp is one example of a site where your customers can find you and review you, giving potential consumers an idea of what you are all about.
Give your customers the choice – Buying mailing lists for marketing campaigns can provide hit or miss opportunities. Instead, let consumers opt whether or not they receive offers and information from you. Less marketing materials will be wasted and you will receive more business for less money and effort.
Give back – Some business practices may be somewhat necessary yet, may not always be the healthiest for our planet. Giving back to organizations that help the environment can help offset some of the problems you may not be able to avoid as a small business. TreesForTravel.info is an example of one such charity.
Danny is a veteran commercial lender with over fifteen years of experience in accounts receivable funding. For more information on how to grow your business with the right funding company visit http://www.factorfunding.com.
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